Ethos Pharmaceuticals, Inc. is a pharmaceutical company that focuses on the development of specialized therapeutic medicines.
e design was approached to create a new, corporate brand for Ethos Pharmaceuticals when the company changed their name from AllChemie, Inc. to Ethos in June 2008. We studied Ethos’ scientific documents in order to understand the type of brand that would best visually convey their pharmaceutical science.
A subdued color palette was established for their logo and identity package. We also established a secondary palette of colors that were used throughout other company communications.
- Corporate Identity Package
- Brand Development